Hethel, the home of Lotus since 1966, is reopening to the public.
The firm is restarting factory tours at its iconic Norfolk site, which were paused in November 2017 as a $179 million redevelopment began, designed to retool the facility for production of the new Lotus Emira, the final petrol-powered car from the firm, at a new, state-of-the-art assembly hall.
Vistors to the factory tour at Hethel will get to visit the production line of the new Lotus Emira The tour programme has been developed by the experiential team within the recently launched Lotus Advanced Performance division, and will begin on 4 April 2022. Visitors on the tour will get to learn of the ongoing transformation of Lotus, and will be offered a glimpse of how Lotus showrooms will look in the future.
They will also be guided through the site by an expert guide, who will bring the story of Lotus at Hethel to life. Guests will be able to visit the older sections of the factory, where the Elise, Exige, and Evora were built, and see the new Emira hall, where Lotus has put in place new automated elements, as well as how much of the production process remains hands-on.
The tour will also pass the dynamic test areas, including the 3.5km test track that has hosted famous names including Jim Clark, Mario Andretti, Emerson Fittipaldi, Ayrton Senna, and others.
If you happen to be visiting the U.K., the tours at Hethel are open from Monday to Thursday every week, starting from 10:00am to 2:00pm. Each tour lasts approximately two hours. You can book your own session via Lotus' own factory tour site here.
The firm is restarting factory tours at its iconic Norfolk site, which were paused in November 2017 as a $179 million redevelopment began, designed to retool the facility for production of the new Lotus Emira, the final petrol-powered car from the firm, at a new, state-of-the-art assembly hall.
They will also be guided through the site by an expert guide, who will bring the story of Lotus at Hethel to life. Guests will be able to visit the older sections of the factory, where the Elise, Exige, and Evora were built, and see the new Emira hall, where Lotus has put in place new automated elements, as well as how much of the production process remains hands-on.
The tour will also pass the dynamic test areas, including the 3.5km test track that has hosted famous names including Jim Clark, Mario Andretti, Emerson Fittipaldi, Ayrton Senna, and others.
If you happen to be visiting the U.K., the tours at Hethel are open from Monday to Thursday every week, starting from 10:00am to 2:00pm. Each tour lasts approximately two hours. You can book your own session via Lotus' own factory tour site here.
