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Peugeot has announced the 408 First Edition, which will be available to order exclusively via Peugeot's Buy Online platform. Buy Online allows customers to configure, finance, and order their next vehicle entirely from their homes, as well as obtain a part-exchange valuation on their current vehicle.

The 50 Peugeot 408 First Edition models will come with a plug-in hybrid powertrain, and feature an enhanced specification based on the GT trim. Said enhanced specification to the GT trim include 20-inch 'Monolithe' Diamond Cut Alloy Wheels, a 7.4kW on-board charger and a Driver and Passenger Seat Pack.

The 408 has what Peugeot calls a 'novel silhouette'. The brand claims that the elevated fastback look is completely new, and that they have reinvented the hatchback by adding typical SUV styling features for a bold new look.

Despite its stylish and sloping profile, the vehicle architecture will offer generous amounts of second row space and boot space.

The 408 will also boast a high-quality interior, combined with connectivity that incorporates the latest technologies. Included will be the latest driving assistance systems that aim to combine serenity and safety.

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