Just months after its announced revival, Lancia has now got a new concept store in Milan.
No completely new car sits within this concept store just yet, however, the firm states that the design of this concept store embodies all of its core values, with an added touch of Italian elegance. So, we might just be getting some clues as to what the next Delta will look like.
The contrast of light and dark colours, combined with the use of fine materials all are said to communicate Lancia's new premium positioning The front facade of the store utilises a dark colour, setting apart the bright new Lancia lettering, which itself is said to have been designed to be desirable, long-lasting, and always contemporary.
Inside the store, a large vertical totem rests, supporting the new Lancia logo which has been redesigned for a new, electric era.
The firm states that the combination of light and dark colours, alongside the use of fine materials, communicate the brand's new premium positioning, and resemble an authentic and exclusive Italian house.
Customers will be able to explore the world of Lancia at the concept store while surrounded by quality furnishings and natural light, allowing them to admire the cars on display as if they were beautiful sculptures.
No completely new car sits within this concept store just yet, however, the firm states that the design of this concept store embodies all of its core values, with an added touch of Italian elegance. So, we might just be getting some clues as to what the next Delta will look like.
Inside the store, a large vertical totem rests, supporting the new Lancia logo which has been redesigned for a new, electric era.
The firm states that the combination of light and dark colours, alongside the use of fine materials, communicate the brand's new premium positioning, and resemble an authentic and exclusive Italian house.
Customers will be able to explore the world of Lancia at the concept store while surrounded by quality furnishings and natural light, allowing them to admire the cars on display as if they were beautiful sculptures.
