Porsche to open permanent experience space at Jewel Changi
06 Feb 2025|896 views
Between the establishment of branded electric vehicle (EV) chargers, show-stopping limited-time car displays, and even the annual grand lucky draw, Porsche and Changi Airport are no strangers to each other at this point. Fans of both, however, now have further reason to rejoice still: With the announcement of Porsche's first permanent experience space at Jewel Changi Airport.
Dubbed 'Porsche at Jewel', the space is set to open its doors in the second half of 2025, and aims to offer yet another "immersive touchpoint" for customers and fans alike, following the success of its recent retail innovations such as Porsche Studio Singapore (PSS) and the Porsche Privilege Programme.
Visitors to Jewel Changi Airport can look forward to rotating car displays, cafe treats and exclusive brand merchandise at Porsche at Jewel when it opens its doors in H2 2025
Specifically, this means that visitors of Jewel Changi Airport can soon look forward to rotating Porsche car displays, cafe treats by PSS' current F&B partner Baker & Cook, and even Porsche Design and Lifestyle collections.
Worth noting, however, is that unlike PSS, Porsche at Jewel will not serve as a retail space for Porsche cars.
Porsche states that its latest local footprint expansion also comes as Singapore's popularity as a "global luxury tourism hotspot and hub to the striving Southeast Asian region" continues to swell. With more than 80 million visitors passing through its doors in 2024, footfall at Jewel Changi Airport saw year-on-year growth of 10% from 2023.
Although Porsche has not currently made any official reference to it, those who have been following the brand closely should know that Porsche Experience Centre (PEC) Singapore - slated to welcome its first visitors in 2027 - is slated to be just 20 minutes away from Changi Airport by car.
With Porsche at Jewel now on the way, it's likely that fans can also look forward to strategic links being established between both sites at some point in the future.
Between the establishment of branded electric vehicle (EV) chargers, show-stopping limited-time car displays, and even the annual grand lucky draw, Porsche and Changi Airport are no strangers to each other at this point. Fans of both, however, now have further reason to rejoice still: With the announcement of Porsche's first permanent experience space at Jewel Changi Airport.
Dubbed 'Porsche at Jewel', the space is set to open its doors in the second half of 2025, and aims to offer yet another "immersive touchpoint" for customers and fans alike, following the success of its recent retail innovations such as Porsche Studio Singapore (PSS) and the Porsche Privilege Programme.
Visitors to Jewel Changi Airport can look forward to rotating car displays, cafe treats and exclusive brand merchandise at Porsche at Jewel when it opens its doors in H2 2025
Specifically, this means that visitors of Jewel Changi Airport can soon look forward to rotating Porsche car displays, cafe treats by PSS' current F&B partner Baker & Cook, and even Porsche Design and Lifestyle collections.
Worth noting, however, is that unlike PSS, Porsche at Jewel will not serve as a retail space for Porsche cars.
Porsche states that its latest local footprint expansion also comes as Singapore's popularity as a "global luxury tourism hotspot and hub to the striving Southeast Asian region" continues to swell. With more than 80 million visitors passing through its doors in 2024, footfall at Jewel Changi Airport saw year-on-year growth of 10% from 2023.
Although Porsche has not currently made any official reference to it, those who have been following the brand closely should know that Porsche Experience Centre (PEC) Singapore - slated to welcome its first visitors in 2027 - is slated to be just 20 minutes away from Changi Airport by car.
With Porsche at Jewel now on the way, it's likely that fans can also look forward to strategic links being established between both sites at some point in the future.
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