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Design to bring awareness to climate change and to serve as a retail point for Mercedes-EQ, the concept store is now closed.

29 Mar 2023 | Local News : Singapore

Mercedes-Benz Singapore has closed its Concept Store in Great World City.

Launched in collaboration with its authorised dealer, Cycle and Carriage, the concept store was conceived as a platform for Mercedes-Benz to augment awareness around the climate issue, with the intent of spurring collective action across various segments of society towards greater environmental consciousness.

The store hosted a panel of environmental advocates before closing its doors
The Concept Store was also a main retail point for Mercedes-EQ, the brand's all-electric sub brand, and saw the launch of the Mercedes EQS, EQE and EQB here in Singapore.

Before the store closed however, it played host to a final panel of environmental advocates comprising Chris Morriss from reXtore, Artist Zen Teh, Stephanie Dickson, founder of Green is the New Black, Asia's first conscious festival and media platform, and Emily Sim, Co-founder of Superstructure, a design to fabrication consultancy.

Moderated by Environment Advocate and Nutritionist, Charlotte Mei, the panel discussed their personal sustainability journeys, their own climate-motivated platforms that share the same spirit in creating and continuing conversations on the environment, and how society can progress as a whole towards greater awareness.

The concept store saw the launch of Mercedes-EQ models including the EQS
As a final sustainable activity for the location, the materials used at the store will be reused or repurposed by reXtore, a social enterprise committed to developing a circular design and implementation eco-system for the built environment, in Mercedes-Benz pop up activations throughout 2023 and beyond.

Zen Teh will also be commissioning an art piece made out of the store's deconstructed materials.

Customers who wish to view and experience Mercedes-Benz lineup of vehicles are advised to head over to the Mercedes-Benz Center at 301 Alexandra Road.

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