Building on the campaign, Hyundai has also rolled out initiatives such as hosting youth soccer camps and introducing immersive fan experiences.
The MCL-HY features a lightweight carbon fibre body and a twin-turbocharged V6 engine paired with a hybrid MGU system, which delivers up to 697bhp of power.
The X Gran Equator is Genesis' first adventure concept, featuring its "Athletic Elegance" design philosophy and analogue and digital design cues inside.
Both models will be revealed to the public at the 2026 Tokyo Auto Salon alongside other models such as the under-development GR Yaris Morizo RR.
The all-new Seltos will be built on Kia's latest K3 platform and offer three different powertrain options, with a hybrid variant joining the lineup in 2026.
The #009 Valkyrie, on its competitive debut in the grueling 10-hour race, eventually finished 17th albeit showing positive signs of race-pace.
The Aston Martin Valkyrie hypercar is set to debut at the FIA World Endurance Championship opener at the Qatar 1812km.
The Kia EV9 GT comes with an electronically controlled suspension, the first for a Kia SUV, with GT-exclusive design elements in its interior and exterior.
Acura now has a new sporty crossover designed to lure young buyers to the brand.
The Kia EV9 SUV will be undergoing the final stages of rigorous testing, which will see it being pushed to the limits of durability.
The new Kia Niro has made it world premiere with a new confident and striking stance, as well as generous use of recycled materials in its cabin.
Volkswagen has revealed a first sketch of the new Polo, which is set to make its global digital premiere on 22 April 2022.
The all new Hyundai Bayon will make its world premiere on a digital livestream on 2 March 2021, accompanied by works of art inspired by its distinctive design.
The fourth generation MDX undergoes its most radical design transformation yet with a bold new exterior and sophisticated interior design.
After teasing the public with pictures, videos and the prototype, the production ready Acura MDX is finally set for its world debut, happening 8 December 2020.
The world premiere of the new 2021 Lexus IS will take place at 7:00am on 10 June 2020, bringing new thrills to the compact luxury sports car segment.
The third body variant of the new 911 generation has made its debut with the all-wheel drive 911 Targa 4 and 911 Targa 4S models.
Aston Martin confirms manufacturer debut for The Race All-Star Series with three Aston Martin Racing works drivers.
The new Genesis G80 makes its world debut featuring a new design that offers instantly recognisable Genesis identity along with new convenience features.
Volkswagen has presented the seventh concept car of the ID. family, the ID. Space Vizzion, on the eve of the Los Angeles Auto Show.