Genesis concept makes debut at Munich's Car Design Event

The Genesis X Gran Equator Concept has made its European debut at the Car Design Event at Motorworld Munich, an annual event that invites international manufacturers and designers to present exciting vehicle concepts and design studies to media from across the globe.

As the brand's first adventure concept, the X Gran Equator reimagines Genesis' "Athletic Elegance" design philosophy while embracing the rugged spirit of overlanding. Inspired by reductive design principles, the exterior is characterised by clean lines and calm, expertly curated surfaces.

The X Gran Equator Concept exemplifies Genesis' efforts to redefine luxury high performance by combining on-road sophistication with off-road resilience

The long bonnet, slim cabin and strikingly designed C-pillar give the vehicle a powerful, distinctive silhouette that goes beyond classic SUV styling. Pronounced wheel arches and 24-inch wheels emphasize its off-road capabilities and underline its confident stance on or off the road.

Inside, the X Gran Equator Concept balances contrasts between analogue architecture and digital technologies. At the centre of the cabin is a four-circle display cluster on the centre stack, inspired by the dials of vintage cameras. The interior design features contrasting colours and shapes, with a preference for geometric over organic elements. The dashboard's linear, minimalist architecture focusses the driver's attention on the journey ahead, while swivelling front seats and modular storage solutions enhance practicality.

With the European debut of the X Gran Equator Concept in Munich, Genesis reaffirms its commitment to the region as it embarks on its next stage of expansion with the launch of four new markets in 2026: Italy, France, the Netherlands, and Spain.