New logo and tagline for Citroen in Singapore
18 May 2009|8,233 views
At 90 years old, Citroën is opening a new page in its history, with a new visual identity, new customer relations and a new line of products.
Not only is Citroën having a new brand identity with a new tagline, but also a new relationship with its customers and a new line of automotive products. Likewise here in Singapore, Cycle & Carriage France is also ramping up its investments in the brand with a new showroom at 239 Alexandra Road.
The 11 Leng Kee Road showroom will cease operations once the new showroom is completed. The opening of the new showroom will mark the introduction of the new brand identity and direction of Citroën in Singapore.
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First sign: The logo
Developed jointly by Citroën's Marketing and Styling teams, headed by Jean-Pierre Ploué, and the Landor agency, an international branding and design network, the logo is the first visible sign of change. The chevrons have broken free from their frame and become three dimensional, taking on relief and gaining in strength and body. Bridging Citroën's past and future, the colour red is used for the new brand name typography. The red assumes a new, deeper tone.
Mr Alvyn Ang, the Director of Operations, Cycle & Carriage France Pte Ltd said, "We are excited about the new direction for the brand and we are confident that our new showroom, being at the main Alexandra Road vehicle belt, will bring greater visibility and footfall for the showroom."
At 90 years old, Citroën is opening a new page in its history, with a new visual identity, new customer relations and a new line of products.
Not only is Citroën having a new brand identity with a new tagline, but also a new relationship with its customers and a new line of automotive products. Likewise here in Singapore, Cycle & Carriage France is also ramping up its investments in the brand with a new showroom at 239 Alexandra Road.
The 11 Leng Kee Road showroom will cease operations once the new showroom is completed. The opening of the new showroom will mark the introduction of the new brand identity and direction of Citroën in Singapore.
![]() | ![]() |
First sign: The logo
Developed jointly by Citroën's Marketing and Styling teams, headed by Jean-Pierre Ploué, and the Landor agency, an international branding and design network, the logo is the first visible sign of change. The chevrons have broken free from their frame and become three dimensional, taking on relief and gaining in strength and body. Bridging Citroën's past and future, the colour red is used for the new brand name typography. The red assumes a new, deeper tone.
Mr Alvyn Ang, the Director of Operations, Cycle & Carriage France Pte Ltd said, "We are excited about the new direction for the brand and we are confident that our new showroom, being at the main Alexandra Road vehicle belt, will bring greater visibility and footfall for the showroom."
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