Bridgestone Tyre Sales Singapore has joined the fight against breast cancer. In its first collaboration with the Breast Cancer Foundation, the tyre company will launch the Bridgestone Pink Valve Cap Donation Drive Campaign on 1st October 2016.
It aims to raise public awareness of breast cancer, as well as generate funds for the foundation through the sale of pink tyre valve caps. All proceeds will go to the foundation.
Throughout the three-month campaign period, members of the public will receive a pack of four pink valve caps for every donation of $4 to the Breast Cancer Foundation made at the 25 Bridgestone participating dealers. A total of 10,000 packs will be available at the dealers' stores in addition to donation boxes to encourage support for the foundation.
Bridgestone Tyre Sales Singapore will also host two donation drive roadshows at Jurong Point Shopping Centre - the event's official venue sponsor - on 1st and 15th October 2016. Staff volunteers from Bridgestone Asia Pacific and Bridgestone Tyre Sales Singapore will be on site to drive awareness and donations.
