In addition to the Cullinan, the Rolls-Royce of sport utility vehicles, the brand will present extremely rare expressions of the Dawn, Wraith, Ghost and its flagship, Phantom, alongside a photography exhibition in a highly curated space on the Laundry Green adjacent to Goodwood House.

The most anticipated motor car of 2018 will, for the first time, be publicly seen at this year's Festival of Speed.

An Arctic White Cullinan will stand centre stage on the Rolls-Royce stand trimmed with a finest Arctic White leather interior accented with Turchese highlights and meticulously crafted Silver Birch veneer.

In addition, a Magma Red Cullinan will be driven in the First Glance parade.

In stark contrast to these pristine motor cars, two prototype Cullinans have returned from their punishing global programme to further prove their durability by assisting stricken vehicles on the hill climb course.

Both have been adapted to comply with FIA regulations and, for the Festival of Speed only, include roof-mounted light bars, heavy duty tow functions and 'straight tow' equipment allowing them to pull-start vintage vehicles.

Visitors may wish to examine these very special Cullinans, recognisable by their pre-production camouflage, as they still carry traces of sand from their recent journey through the Arabian Desert and salt from high-speed off-road testing at the Bonneville Salt Flats.

Despite a concerted effort from the marque's rigorous Test and Analysis collective to take Cullinan beyond what was thought possible through its gruelling testing programme, the cars returned home still Effortless Everywhere.

Representing the brand's pinnacle motor car is a highly Bespoke Phantom, dubbed the 'Gentleman's Tourer' by its commissioning patron. This standard wheelbase Phantom pursues an aesthetic and configuration tailored to trans-continental Grand Touring with friends. It is finished in a striking and highly Bespoke Iced Gunmetal exterior paint, a finish developed specifically for this customer to appeal to his interest in high performance aircraft. The wheel centres of the 22-inch alloy wheels are also accented in Iced Gunmetal, another first use of this process on a wheel.

Also making its public debut is a darker iteration of Black Badge Dawn named Adamas. Drawing inspiration from the name, meaning 'untameable', 'invincible' and also 'diamond', the Collective celebrated the darker side of contemporary craftsmanship, expertly weaving a dark aesthetic of unbreakable carbon structures into just 30 Black Badge Dawns.