Its latest concepts are seeing it pursue a 'design-first, drivetrain-second' philosophy, with more emphasis on the form a flagship than what powers it.
From a six-wheeled MPV, kei cars, and even a personal mobile pod for children, here are some of the most fascinating concepts we caught this year in Tokyo!
And a coupe. And a luxury three-wheeler too. All three concepts are making their world premiere at JMS 2025, with 'LS' now also signifying 'Luxury Space'.
Reimagined with its Modern Solid design philosophy, the 2025 110 R reboot features crisp proportions, uncluttered surface, and electric propulsion.
The Concept C is said to embody "radical simplicity and technical precision", and will set the design direction for other Audis in the future.
While not intended for production, the EXP 15 concept hints at the design of future Bentleys.
While not intended for production or sales, the EXP 15 concept car sports subtle design cues in its exterior that hints towards an upcoming Bentley model.
The new Enyaq RS Race concept car weighs 300kg less than the Enyaq Coupe RS which it is based off on and shares a powertrain with.
While the Enyaq RS Race is now only on paper, we can get ready for it to turn into a real car, bringing the study to life.
The Citroen Basalt concept is said to be faithful preview of a future coupe SUV that will be sold in India and South America.
The Caterham Project V comes with a 268bhp electric motor, a 55kWh lithium-ion battery pack, and a targeted weight of 1,190kg.
The BMW Concept Touring Coupe may be a one-off, but it still offers one tasty hint at what a Z4 Shooting Brake would look like.
The Hyundai Pony Coupe Concept from 1974 - inspiration for vehicles including the N Vision 74 and '45' EV concept car - has been restored.
Genesis has revealed the new GV80 Coupe Concept, which takes the design touches we have seen on the X Speedium Coupe into a coupe SUV body.
Audi will unveil its fourth sphere concept car in January 2023, the Activesphere concept, which promises to be the perfect companion for outdoor activities.
Hyundai is working with Italian design firm GFG to bring back the car that kickstarted the Korean automotive industry, as a celebration of the brand's heritage.
Unveiled alongside the RN22e, the N Vision 74 completes the other half of Hyundai's vision for a high-performance, electrified future: Hydrogen power.
A sleek, low, and rounded body pair with a stunning front light signature in the Genesis X Speedium Coupe design concept.
Genesis debuted the Genesis X Concept in Los Angeles, presenting Genesis' sustainable luxury in the form of an electric high-performance GT coupe.
The Nissan Z Proto sports an exterior that combines a retro theme with one that also projects futurism and, yes, it has a manual transmission.