"We understand our obligation as a luxury car manufacturer to create objects of desire, sparking passion and inspiration by emphasising a culture while exceeding expectations in terms of technology and connectivity, bringing our outside world seamlessly to the inside of the vehicle," said Manfred Fitzgerald, Global Head of the Genesis Brand. "This is what the Genesis Essentia Concept is all about, and we are thrilled to introduce our interpretation of an all-electric, two-door Gran Turismo here in New York."
Essentia is the brand's first battery electric vehicle and features a lightweight carbon fiber monocoque, a robust, multi-motor electric powertrain, and a custom-tailored interior. Essentia is the brand's initial concept for a true GT car and challenges the status quo as the ultimate manifestation of Genesis design and engineering. As a capable, thrilling sports car designed to counter the complexities of a modern lifestyle, Essentia offers serenity, clarity, and beauty.
"The Genesis Essentia concept defines our vision for an electric Gran Turismo that integrates Athletic Elegance and Genesis DNA as defining parameters," said Executive Vice President Luc Donckerwolke, Head of Genesis Design. "A Gran Turismo typology highlights our ambition as a luxurious car brand for the connoisseurs and it is the perfect base to project our DNA in the future."
