Genesis appoints Sean Lee as new Global Head

Genesis has announced the appointment of Sean Lee as the Global Head of Genesis (effective 8 December 2025) as well as his promotion to Senior Vice President (effective 1 January 2026).

In his new role, Lee will oversee the global Genesis organisation and lead the brand into its next decade, following the celebration of Genesis' 10th anniversary and the successful launch of the Genesis Magma programme.

Lee brings 25 years of automotive experience at Hyundai Motor Company, including multiple leadership roles within the Genesis brand. Since joining the company in 2000, he has worked across brand management, marketing, and product, building a broad foundation as an industry veteran.

He also played a key role in the successful launches of the product enhancement models for the GV70 and GV80, strengthening Genesis' core model competitiveness in the North American market.

Lee will guide Genesis through a transformative period of new model introductions, including the long-anticipated flagship SUV, the first Genesis hybrid and EREV models, and the continued expansion of the Genesis Magma high-performance lineup.