Big changes are coming to Volkswagen in the coming years.
The new development comes following a slew of announcements made by Thomas Schafer, just 100 days after the transitory period that saw him taking over the role of CEO at Volkswagen from Ralf Brandstatter.
Touch-sensitive buttons are set to get the axe over at Volkswagen Currently occupying the headlines is the fact that Schafer himself has identified the increasing use of touch-sensitive buttons (an industry-wide trend) as a common sore point for Volkswagen's products.
Expect the conventional push-buttons on steering wheels to return, the new CEO states in his LinkedIn post, as 'that's what our customers want'.
But even as drivers around the world celebrate this minor victory, the more pertinent change here, we think, is yet to come, as this move comes as part of a move to put product substance, quality, and customer experience all as the highest priority for Volkswagen. So you can expect this to be but the first of many more ergonomic changes across the Volkswagen lineup.
The next big change identified by the new CEO takes us out of the cabin and into the production lines at Volkswagen.
Thomas Schafer has plans to make Volkswagen the most desirable brand for sustainable mobility Here, the CEO has planned a trimming of the firm's model lineup. No details on which nameplates that will get the axe have yet been revealed. However, fans of the brand's products need not weep, as a slew of all-electric models will come to beef up the firm's product offerings.
A total of 10 new e-models are now scheduled to be introduced by 2026. Out of these 10 are said to include a new entry-level e-car, which will also be made as a sporty crossover. Additionally, a new compact SUV, based on the ID.3, is also said to be in the works.
And for those living in Europe, more dramatic changes are in store still. The firm is now committed to going all-electric across its lineup come 2033 at the latest. While more efforts towards digitalisation are also being planned for the entire customer journey. We take this to mean that more digital options for arranging vehicle repairs and servicing among others will soon be rolled out for the continent.
The new development comes following a slew of announcements made by Thomas Schafer, just 100 days after the transitory period that saw him taking over the role of CEO at Volkswagen from Ralf Brandstatter.
Expect the conventional push-buttons on steering wheels to return, the new CEO states in his LinkedIn post, as 'that's what our customers want'.
But even as drivers around the world celebrate this minor victory, the more pertinent change here, we think, is yet to come, as this move comes as part of a move to put product substance, quality, and customer experience all as the highest priority for Volkswagen. So you can expect this to be but the first of many more ergonomic changes across the Volkswagen lineup.
The next big change identified by the new CEO takes us out of the cabin and into the production lines at Volkswagen.
A total of 10 new e-models are now scheduled to be introduced by 2026. Out of these 10 are said to include a new entry-level e-car, which will also be made as a sporty crossover. Additionally, a new compact SUV, based on the ID.3, is also said to be in the works.
And for those living in Europe, more dramatic changes are in store still. The firm is now committed to going all-electric across its lineup come 2033 at the latest. While more efforts towards digitalisation are also being planned for the entire customer journey. We take this to mean that more digital options for arranging vehicle repairs and servicing among others will soon be rolled out for the continent.
