Abarth has become the first manufacturer to use facial recognition technology to understand the emotions experienced when in its cars. Working with the world renowned Loughborough University, Abarth carried out the experiment to discover differing emotions experienced by the driver and passenger.
Driving an Abarth F595, 595 Esseesse and 595 Competizione, participants were put through driving challenges which included hot laps, precision driving tasks, and chase scenarios at Mallory Park, Leicestershire.
The use of facial recognition technology will allow the firm to better understand the emotions experienced by drivers and passengers when in its cars Emotions including happiness, excitement, and fear were then measured as passengers were driven by professional drivers.
The results showed the most prominent feeling during a hot lap was happiness, both when behind the wheel (31.8%) and as a passenger (35.4%).
When driven by professional drivers who pushed the car to its full potential, participants experienced short bursts of fear and shock (11.9%). The data was then analysed using DeepFace Python library and Facial Emotion Recognition library.
Driving an Abarth F595, 595 Esseesse and 595 Competizione, participants were put through driving challenges which included hot laps, precision driving tasks, and chase scenarios at Mallory Park, Leicestershire.
The use of facial recognition technology will allow the firm to better understand the emotions experienced by drivers and passengers when in its cars
The results showed the most prominent feeling during a hot lap was happiness, both when behind the wheel (31.8%) and as a passenger (35.4%).
When driven by professional drivers who pushed the car to its full potential, participants experienced short bursts of fear and shock (11.9%). The data was then analysed using DeepFace Python library and Facial Emotion Recognition library.
