Abarth community to shape new stripes for scorpion logo
13 Sep 2022|809 views
Abarth, maker of hot Fiat 500 hatchbacks, has chosen to give power to its enthusiasts. With 'Abarth Performance Creators', fans will allow Abarth to co-create new stripes for Abarths of the future.
Enthusiasts will be able to participate in the third round of the online poll on the brand's U.K. Facebook and Instagram pages. They will be able to pick their favourite style for the new side stripes that will decorate the bodywork of the Scorpion's new cars.
Which design do you prefer? We reckon 'The Shift' provides a character more akin to the colourful nature of Abarths There are two reinterpretations of the traditional lettering, reimagined from a digital perspective: The Scratch and the Shift. The first stripe is inspired by a 'glitch' effect, that short-lived moment of 'lag' of an electronic or computer system.
The second stripe, called Shift, features a three-dimensional effect that further enhances Abarth's sporty soul.
The original lettering seems sculpted on the metal of the car body and stands out even more on the new livery.
Enthusiasts will be able to participate in the third round of the online poll on the brand's U.K. Facebook and Instagram pages. They will be able to pick their favourite style for the new side stripes that will decorate the bodywork of the Scorpion's new cars.
The second stripe, called Shift, features a three-dimensional effect that further enhances Abarth's sporty soul.
The original lettering seems sculpted on the metal of the car body and stands out even more on the new livery.
Abarth, maker of hot Fiat 500 hatchbacks, has chosen to give power to its enthusiasts. With 'Abarth Performance Creators', fans will allow Abarth to co-create new stripes for Abarths of the future.
Enthusiasts will be able to participate in the third round of the online poll on the brand's U.K. Facebook and Instagram pages. They will be able to pick their favourite style for the new side stripes that will decorate the bodywork of the Scorpion's new cars.
Which design do you prefer? We reckon 'The Shift' provides a character more akin to the colourful nature of Abarths There are two reinterpretations of the traditional lettering, reimagined from a digital perspective: The Scratch and the Shift. The first stripe is inspired by a 'glitch' effect, that short-lived moment of 'lag' of an electronic or computer system.
The second stripe, called Shift, features a three-dimensional effect that further enhances Abarth's sporty soul.
The original lettering seems sculpted on the metal of the car body and stands out even more on the new livery.
Enthusiasts will be able to participate in the third round of the online poll on the brand's U.K. Facebook and Instagram pages. They will be able to pick their favourite style for the new side stripes that will decorate the bodywork of the Scorpion's new cars.
The second stripe, called Shift, features a three-dimensional effect that further enhances Abarth's sporty soul.
The original lettering seems sculpted on the metal of the car body and stands out even more on the new livery.
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