Toyota & Scion add two - year maintenance, free of cost on all models
14 Oct 2010|3,370 views
Having suffered a bunch of blows to its image with issues such as recalls and safety norms, the automaker has decided to put all the doubts at rest and enhance the company's image by announcing this complimentary maintenance program. Toyota Motor Sales USA also received a very positive feedback on their seasonal initiative with this move.
The 2 maintenance plans, which hit the market today, make Toyota the first of its kind to offer such a complimentary maintenance service on its models. Due to the favorable response from its customers, on their seasonal sales program, which said 73% of the customers had a new improved confidence in the company, encouraged Toyota to go ahead with the complimentary maintenance move.
"The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers," said Bob Carter, Toyota Division group vice president and general manager. "The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers."
Both the plans offered also include the factory recommended maintenance services which are clearly featured and outlined in the user's manual. These checks include oil & filter changes, tire rotations, lubrication of key chassis parts, a 19-point inspection and finally, the most coveted 24 hour roadside assistance. More details on the plans will be available with Toyota and Scion dealers.
The Toyota Care program will be launched and assisted by an ad campaign by Saatchi & Saatchi, who are Toyota's advertising agency. The ads will be aired nationally from today, with the campaign spreading over a plethora of media modes such as print, outdoor, online & digital later in the month. The message of the campaign revolves around peace of mind and hassle-free maintenance.
Scion Service Boost will be supported through a variety of marketing and media outlets through Scion's marketing partners.
Having suffered a bunch of blows to its image with issues such as recalls and safety norms, the automaker has decided to put all the doubts at rest and enhance the company's image by announcing this complimentary maintenance program. Toyota Motor Sales USA also received a very positive feedback on their seasonal initiative with this move.
The 2 maintenance plans, which hit the market today, make Toyota the first of its kind to offer such a complimentary maintenance service on its models. Due to the favorable response from its customers, on their seasonal sales program, which said 73% of the customers had a new improved confidence in the company, encouraged Toyota to go ahead with the complimentary maintenance move.
"The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers," said Bob Carter, Toyota Division group vice president and general manager. "The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers."
Both the plans offered also include the factory recommended maintenance services which are clearly featured and outlined in the user's manual. These checks include oil & filter changes, tire rotations, lubrication of key chassis parts, a 19-point inspection and finally, the most coveted 24 hour roadside assistance. More details on the plans will be available with Toyota and Scion dealers.
The Toyota Care program will be launched and assisted by an ad campaign by Saatchi & Saatchi, who are Toyota's advertising agency. The ads will be aired nationally from today, with the campaign spreading over a plethora of media modes such as print, outdoor, online & digital later in the month. The message of the campaign revolves around peace of mind and hassle-free maintenance.
Scion Service Boost will be supported through a variety of marketing and media outlets through Scion's marketing partners.
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