Lamborghini and Kabooki launch kidswear collection

Automobili Lamborghini has signed a licensing agreement with Danish childrens wear specialist Kabooki for the production and distribution of the Automobili Lamborghini kidswear collection.

The partnership, which starts with the Fall/Winter 2020 collection, is being presented in Italy, Scandinavia, Germany, Austria, the U.K. and the U.S.

The collection is a dynamic top-to-toe range targeting kids from four to 14-years old. Content creation and storytelling is an important part of brand building and the aim of Kabooki is to inspire youngsters to taste the aspirational, world-famous automotive marque through apparel.

"We are very pleased with the results of our first collection with Kabooki, and we see our brand DNA clearly interpreted in the right way through this range. Lamborghini is a young brand and this licensing agreement is another step in our mission to be part of the kids' world. Our brand is for real lovers of Lamborghini, and we want this passion to start from childhood," says Katia Bassi, Chief Marketing and Communication Officer of Automobili Lamborghini.

The Fall/Winter 2020 collection will be available in the before-mentioned markets from August and through the Automobili Lamborghini official e-shop here.