Lamborghini Polo Storico marks 10th anniversary
24 Feb 2025|55 views
Polo Storico, Lamborghini's in-house restoration division, provider of the Certificate of Authenticity service, and home to the company's archives, turns 10 this year, and the brand is marking this milestone with a year-long series of events.
Polo Storico is an integral part of the firm's operations, complementing Lamborghini's range of owner services and initiatives that are aimed at protecting the brand's tradition and history.
It kicked off its first event on 21 February in St Moritz, Switzerland. There, the Balthazar Downtown restaurant was transformed into a venue for Lamborghini lovers to gather. At The I.C.E. event on Lake St Moritz, two special vehicles owned by collectors were exhibited.
Next on the calendar will be the first Anantara Concours d'Elegance, which will take place from 24-27 April in Rome, Italy, where Lamborghini Polo Storico plans to have its own special area.
Following that, Polo Storico will be making an appearance at the iconic Pebble Beach Concours d'Elegance in California, which is scheduled to take place from 16-18 August.
Lamborghini says Pebble Beach Concours will be a "central feature" of Polo Storico's 10th anniversary celebrations, during which the brand will entertain its customers at a series of exclusive events at Villa Lamborghini.
Lastly, Polo Storico will participate at the Auto e Moto d'Epoca exhibition from 23-26 October. This event, which has been held in Padua, Italy, for many years, never fails to draw fans and enthusiasts to Bologna Exhibition Centre. This year, they will have a chance to meet collectors and customers alike at the Lamborghini's dedicated stand.
Polo Storico's usual activities will continue alongside these larger events. Customers who are keen to participate in concours d'elegance can look forward to the brand supporting their efforts, and Lamborghini Days in countries from the United Kingdom to Japan will be held as well.
Polo Storico, Lamborghini's in-house restoration division, provider of the Certificate of Authenticity service, and home to the company's archives, turns 10 this year, and the brand is marking this milestone with a year-long series of events.
Polo Storico is an integral part of the firm's operations, complementing Lamborghini's range of owner services and initiatives that are aimed at protecting the brand's tradition and history.
It kicked off its first event on 21 February in St Moritz, Switzerland. There, the Balthazar Downtown restaurant was transformed into a venue for Lamborghini lovers to gather. At The I.C.E. event on Lake St Moritz, two special vehicles owned by collectors were exhibited.
Next on the calendar will be the first Anantara Concours d'Elegance, which will take place from 24-27 April in Rome, Italy, where Lamborghini Polo Storico plans to have its own special area.
Following that, Polo Storico will be making an appearance at the iconic Pebble Beach Concours d'Elegance in California, which is scheduled to take place from 16-18 August.
Lamborghini says Pebble Beach Concours will be a "central feature" of Polo Storico's 10th anniversary celebrations, during which the brand will entertain its customers at a series of exclusive events at Villa Lamborghini.
Lastly, Polo Storico will participate at the Auto e Moto d'Epoca exhibition from 23-26 October. This event, which has been held in Padua, Italy, for many years, never fails to draw fans and enthusiasts to Bologna Exhibition Centre. This year, they will have a chance to meet collectors and customers alike at the Lamborghini's dedicated stand.
Polo Storico's usual activities will continue alongside these larger events. Customers who are keen to participate in concours d'elegance can look forward to the brand supporting their efforts, and Lamborghini Days in countries from the United Kingdom to Japan will be held as well.
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