Land Rover BAR launches race boat to end 166 years of sporting pain

Land Rover BAR has launched the boat it believes will make sailing history. One of the fastest, most technically advanced craft on the water has been developed with Jaguar Land Rover engineers with one aim - to win the world's oldest sporting trophy. Launched in Bermuda, the boat was named Rita by Sir Ben Ainslie's wife Lady Georgie Ainslie and daughter Bellatrix.

The America's Cup begins on 26^th May 2017 with the first round of qualifiers. Land Rover BAR will be up against teams from the U.S.A, France, Sweden, New Zealand and Japan. The team has less than four months to make design tweaks and for the sailors to train on the water in Bermuda.

BAR shared the engineering skills used by Jaguar Land Rover to create its newest models. Aerodynamic, self-learning car, artificial intelligence and virtual-modelling technologies are all helping the boat to go faster. Jaguar Land Rover is the U.K.'s largest investor in automotive research, development and engineering spending billions on new product creation and innovation, the partnership with Land Rover BAR enables the engineers to up-skill and practice new methods in different environment and platforms.