Mercedes-Benz opens 'Maybach Brand Centre' in Seoul

Mercedes‑Maybach has opened the world's first Maybach Brand Centre in Seoul, marking another significant milestone in the brand's commitment to delivering a bespoke and immersive customer experience.

As an exclusive, standalone five-storey building, visitors to the Brand Centre can enjoy a comprehensive luxury experience. It is delivered seamlessly in one location through elegant design inspired by traditional Korean architecture, with private and refined spaces crafted for exclusivity, and personalised services offering the highest level of customer care.

The new Maybach Brand Centre spans five storeys and features a dedicated display area for Mercedes-Maybach models, as well as a studio for bespoke customisations

The first floor features a dedicated display area for Mercedes‑Maybach vehicles and a customer lounge for service appointments. The second floor houses a dedicated Handover Zone, VIP entrance, and valet drop-off.

On the third floor, customers can consult on vehicles in an exclusive Salon Privee, alongside a MANUFAKTUR studio for bespoke customisation. The third floor also contains a garden at its heart that creates an "oasis in the city" ambience, as well as a barista serving exquisite coffee specialties. The basement level includes a workshop exclusively for Mercedes‑Maybach and Mercedes‑Benz S‑Class service operations.

To commemorate the opening, Mercedes-Benz also unveiled the Mercedes‑Maybach SL680 Monogram Series for the first time in South Korea. 

Also on display was the exclusively created edition Mercedes‑Maybach Silver Lining, limited to only 12 units for the S‑Class, GLS, and EQS SUV. Based on the Night Series, this MANUFAKTUR edition features obsidian black metallic paint and a delicate pinstripe in hightech silver metallic. Each vehicle is adorned with a special edition badge and comes with an elegant key gift box.