Hyundai and Elektra present Metamorphosis art exhibition

Hyundai and Elektra have launched a collaborative art exhibition titled, Hyundai x Elecktra: Metamorphosis, which highlights creative ways of imagining individual and societal transformations in a post-pandemic world.

The exhibition at Hyundai Motorstudio Seoul runs from 15 June 2020 to 20 September 2020. It is the culmination of a long-standing partnership between DooEun Choi, Art Director of Hyundai Motor, and Alain Thibault, Art Director of Elektra, a Montreal-based cultural organisation dedicated to contemporary digital art.

Befitting the theme 'Metamorphosis', the exhibit is an inquiry into a world that could lay ahead of the COVID-19 global pandemic, with a philosophy rooted in the classic Book of Changes by I Ching.

In line with the book's teachings, 'Metamorphosis' proposes that the purpose of constant change in the world is to allow people to understand and appreciate the triangular relationship between humanity, nature and technology.

While human affairs constantly evolve, there is an unchanging, constant core in human society, according to the book, with which humanity can chart its sustainable progress into the future. 'Metamorphosis' materialises and magnifies meaningful patterns in the humanity-nature-technology relationship, and in the process attempts to enliven discussions about the meaning of human progress in an age of uncertainty - the fundamental vision of Hyundai as it reaches out toward an ever-larger share of the global society through diverse realms including culture and the arts.

'Metamorphosis' presents six artworks chosen from the previous and upcoming Elektra International Digital Art Biennales. The six artists represented are based in three different continents and have digital technology in common.

On display are 'Serial Mutations (z-axis) v04' by Matthew Biederman, 'Custos Cavum' by Choe U-Ram, 'Soul Shift' by Justine Emard, 'Chroma (cy452)' by Yunchul Kim, 'Portrait on the Fly' by Christa Sommerer and Laurent Mignonneau, and 'Over the Air' by teamVOID and Youngkak Cho.

To engage public safely and maximise customers' experience amid the ongoing pandemic, 'Metamorphosis' is held in a 'walk-through' format on the first floor of Hyundai Motorstudio Seoul as well as its exterior glass facade. The six selected works, comprising two media and four installation pieces, utilise robotics, video, artificial intelligence and interactive and kinetic technologies as well as other methods, artfully illustrating Hyundai Motor's Art+Technology vision.

A video offering a preview of the works, including a summary of the exhibition and interviews with artists, is available on Hyundai's social media and other online platforms, including Elektra's social media and website, here. Watch the preview on Hyundai's YouTube channel here.