reset
Viewed : 1,269 times

The doors of the Rubell Museum are being opened to the public in order to showcase the Project Maybach in honour of the late Virgil Abloh.

03 Dec 2021 | International News : Germany


Mercedes-Benz is paying tribute to Virgil Abloh by opening the doors of the Rubell Museum to showcase Project Maybach to the public on the 1 and 2 December 2021.

A humble contribution to Virgil's vast legacy, the Mercedes-Maybach show car exemplifies the possibilities of future design and is the result of an on-going cooperation with the polymath Artist, Architect, creative Director, Fashion Designer and Philanthropist; driven by a shared passion to enrich the conversation around luxury design.

Every element of the Project Maybach was built from scratch. Abloh, collaboratively with Gorden Wagener, interpreted Mercedes-Maybach's luxury identity with a new design language and pushed the boundaries of function, style, and collaborative creativity. Inspired by the great outdoors and recontextualizing a traditionally metropolitan brand within a distinctly off-road environment, the two-seater, battery-electric off-road coupe combines huge Gran Turismo proportions, large off-road wheels and distinctive attachments.

Never afraid to spark conversation through provocative design, Project Maybach channels Abloh's passion to challenge the status quo and re-write the rulebook of aspirational design. The X-Factor nature of Project Maybach results not only from its breathtaking size - nearly 6,096mm long - and characteristics, but above all from its unique contrasts, most notably through how naturally authentic Mercedes-Maybach design elements are harmoniously combined with a new Outdoor Adventure design motif.

You may also like

1-10 of 20