Hyundai launches a new campaign for the Ioniq 5

Hyundai Motor America and its African American marketing agency, Culture Brands, have launched a new campaign for the Ioniq 5. Building on the Okay Hyundai theme, the campaign, titled Leading by Example, showcases the convenience of an electrified lifestyle.

The campaign is being supported by a short ad embedded above that tells the story of Uncle Miles as he picks up his nephew Blake from school for a guys' night. The Ioniq 5 is the hero of the journey, impressing all of Blake's friends at school. The spot also showcases the Ioniq 5's ultra-fast charging capabilities and innovative vehicle-to-load charging technology, as the two are up snacks while the vehicle charges its battery in just 18 minutes, before powering an outdoor video game night.