Hyundai envisions a future filled with self driving Ioniq 5s in new campaign video

Hyundai has launched a global manifesto campaign titled Innovation Begins, from Very Human Things to share its vision for self-driving robotaxis. The firm announces alongside this video that it will work with global leader in driverless technology Motional to deploy the Level 4 autonomous vehicles across major cities of the U.S.A starting in 2023.

The all-electric Ioniq 5-based robotaxi (here after referred to as the robotaxi), which was first unveiled at 2021 IAA Mobility to much acclaim, is an SAE Level 4 autonomous vehicle that can safely operate without a driver.

In the first episode of the campaign video (embedded above), a female engineer working in an autonomous lab for the robotaxi is inspired by her childhood memories of her father always driving carefully and considerately.

Then, she applies his driving qualities when working on safety technologies for the Level 4 autonomous vehicle, which is later seen stopping for a cyclist, pulling over for emergency vehicles, and safely making a left turn after yielding to oncoming traffic.

A second episode meanwhile, starts by showing a robot engineer-inspired teen taking a ride in the robotaxi with her friends after school.

They're surprised and delighted to see that the car is driving by itself and one of her friends unbuckles his seatbelt, causing the car to alert him to buckle up, much like a parent would if present. The video highlights how the self-driving robotaxi represents a mobility solution that anyone, including teenagers, disabled and elderly, can safely take a ride under any circumstances.

Hyundai and Motional plan to begin transporting public passengers in the Ioniq 5 robotaxi in 2023, starting in Las Vegas and then expanding to major cities in the U.S.A and globally.