South East Tyre Co - The rim and rubber connoisseurs

Many of us often slap wheels and tyres onto our cars without proper research and advice. Unknowingly, we might be burning deeper holes in our pockets by running wheels and tyres of poorer quality and improper fitment.

Factory and 'original' wheels do cost more to own, but provide durability from road hazards, the ability to properly support the weight of the vehicle and its passengers, as well as proper fitment to ensure vehicles suspension and brake systems operate as designed and without vibrations.

Similarly, a poor choice of replacement rubber will haunt you every driving day. A bad choice of tyres will pulverise your neck, violate you with constant droning or whining, cause your beloved car to handle worse than a Reliant Robin, or scare you senseless when it pours.

If the aforementioned makes you want to upgrade your current wheels for a set of properly engineered and designed ones, South East Tyre Co. will have you covered.

Rich in experience and quality products

Since 1975, South East Tyre has been offering a vast range of tyres, rims, batteries and car accessories. From its very first branch located near Orchard Road, the company is now situated at Marine Parade, where it was the first Michelin Model shop, and Kaki Bukit, Singapore's first Bridgestone B-Select tyre service outlet. Together, that's 41 years of experience to date!

South East Tyre's wide product range of renowned and reliable brands of wheels will be able to suit your every need, be it performance, safety or style and over the years, many things might have changed but the company's emphasis on quality and customer satisfaction remains its top priority.
Goodies in store

Renowned brands it carries include BBS, ATS, Rial, Anzio, Alutec, Bridgestone, Continental, Dunlop, Firestone, Goodyear, Michelin, Pirelli and Yokohama. Quite clearly, nothing but the best for its clients.

In our humble opinion, the forged BBS wheels are the absolute crème de la crème.

But here's the best part. Inside the customer lounge of the Kaki Bukit branch, which also has free WIFI, a glass window allows you to watch the mechanics at work as your beloved rims and tyres get put on or patched. Reason for this is because South East Tyres is proud to showcase the level of precision and attention to detail of their work to its customers.

Plus, all equipment with edges that will possibly scratch your rims are custom fitted with protective rubber pieces to avoid any metal on metal contact.

When patching tyres, South East Tyre Co. prides itself on using one of the best patches in the market, Schrader PRP Tyre Plug Repair Patches, although standard internal patches are also available. Schrader PRP repair patches are mushroom shaped plugs which are fitted from the inside - the only way to ensure a reliable safe repair and the only tyre repair product that is certified by Michelin.

Before a driver realises that one of his tyres has been punctured, severe damage may have been done to the structure of the tyre. The extent of damage can only be ascertained by inspecting the inside of the tyre, which must therefore be removed from the rim before being repaired

Spoil your car rotten today

If you are, like us, itching to pamper your ride with a set of swanky wheels and quality tyres, head on down to either of South East Tyre's outlets at No. 10 Kaki Bukit Road 1 #01-20 KB Industrial Building, Singapore (416175) or Marine Terrace Block 58 #01-49, Singapore (440058).

Alternatively you can give them a call before dropping by at 6844 2288 (Kaki Bukit) and 6241 7665 (Marine Parade for battery-related services), or check out its newly revamped website.

The good guys at South East Tyres can also be reached via e-mail at [email protected].