Automobili Lamborghini launches Lamborghini Unica app

Automobili Lamborghini presents its new customer app, 'Lamborghini Unica', during Dreamforce 2018, the leading event for Customer Experience Innovation and Transformation in San Francisco.

The new Lamborghini Unica app is a digital evolution of customer experience, realised in collaboration with Salesforce, the global leader in Customer Relationship Management. It delivers a more personalised customer service across digital touchpoints, cleverly mixed with Lamborghini's unique brand experience.

A digital journey for the customer, Lamborghini Unica allows owners to manage their vehicles and fully embrace the Lamborghini lifestyle through experiences, news and events. Features include exclusive access to information such as private virtual previews of new Lamborghini models or real-time pictures about the production status of the new Lamborghini Urus.