BMW bags most valuable automotive brand accolade in latest study
24 May 2012|4,005 views
BMW edged out disaster-plagued Toyota to become the world’s top automotive nameplate in terms of brand equity, according to the annual global survey released by market research company Millward Brown.According to the company's BrandZ Top 100 Most Valuable Global Brands list, the German automaker overtook Toyota with an estimated worth of €19.3 (S$38.6) billion. Toyota, on the other hand, had a value of €17.1 (S$34.2) billion. Rounding out the top three, Mercedes took a podium finish with an estimated value of €12.6 (S$25.2) billion.
Millward Brown's global brand director Peter Walshe commented, "As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places." He added that Toyota's decline was a result from last year's earthquake and tsunami.
BMW edged out disaster-plagued Toyota to become the world’s top automotive nameplate in terms of brand equity, according to the annual global survey released by market research company Millward Brown.
According to the company's BrandZ Top 100 Most Valuable Global Brands list, the German automaker overtook Toyota with an estimated worth of €19.3 (S$38.6) billion. Toyota, on the other hand, had a value of €17.1 (S$34.2) billion. Rounding out the top three, Mercedes took a podium finish with an estimated value of €12.6 (S$25.2) billion.
Millward Brown's global brand director Peter Walshe commented, "As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places." He added that Toyota's decline was a result from last year's earthquake and tsunami.
According to the company's BrandZ Top 100 Most Valuable Global Brands list, the German automaker overtook Toyota with an estimated worth of €19.3 (S$38.6) billion. Toyota, on the other hand, had a value of €17.1 (S$34.2) billion. Rounding out the top three, Mercedes took a podium finish with an estimated value of €12.6 (S$25.2) billion.
Millward Brown's global brand director Peter Walshe commented, "As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places." He added that Toyota's decline was a result from last year's earthquake and tsunami.
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