BMW leapfrogs Toyota as the most valuable car brand
05 May 2010|4,176 views
The result is part of Millward Brown's BrandZ Top 100 Survey, and values the BMW brand at US$21.82 billion, down 9 percent from the year before but still enough for the Bavarian carmaker to take top spot ahead of Toyota.
Toyota was second, with a brand value of US21.77 billion, a decline of 27percent. In third place was Toyota's fellow Japanese carmaker Honda, with a brand value of US$14.3 billion. BMW's rival Mercedes-Benz was fourth with a brand value of US$13.74 billion, while Porsche rounds of the top five at US$12.02 billion. Both Stuttgart brands were down 11 and 31 percent respectively.
Nissan ranked sixth with a brand value of US$8.61 billion, ahead of Ford with US$7.04 billion, Volkswagen at US$6.99 billion, Audi at US$3.62 billion and Renault with US$3.26 billion. Ford and Volkswagen posted significant gains over the previous year, up 19 and 20 percent respectively.
The result is part of Millward Brown's BrandZ Top 100 Survey, and values the BMW brand at US$21.82 billion, down 9 percent from the year before but still enough for the Bavarian carmaker to take top spot ahead of Toyota.
Toyota was second, with a brand value of US21.77 billion, a decline of 27percent. In third place was Toyota's fellow Japanese carmaker Honda, with a brand value of US$14.3 billion. BMW's rival Mercedes-Benz was fourth with a brand value of US$13.74 billion, while Porsche rounds of the top five at US$12.02 billion. Both Stuttgart brands were down 11 and 31 percent respectively.
Nissan ranked sixth with a brand value of US$8.61 billion, ahead of Ford with US$7.04 billion, Volkswagen at US$6.99 billion, Audi at US$3.62 billion and Renault with US$3.26 billion. Ford and Volkswagen posted significant gains over the previous year, up 19 and 20 percent respectively.
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