BMW reveals the 738bhp XM Label Red
12 Apr 2023|3,912 views
BMW has unveiled the full details of the XM Label Red.
Limited to just 500 examples worldwide, the BMW XM Label Red takes the exclusivity of the BMW XM to a higher level.
The BMW XM Label Red distinguishes itself with a red accent band across the windows and on the rear diffuser And it looks set to further build on all the extravagance of the XM as well, thanks to the use of bolder design touches, as well as an upgraded output from its plug-in hybrid drivetrain.
You've no doubt already noticed that the car comes with a Toronto Red metallic accent band across its sides and front grille (a black accent band can also be specified for the flanks of the car). These pair with the use of red accents on the car's model badges, wheel inserts, and the rear diffuser insert.
The slats of the BMW M kidney grille and the rest of the diffuser here come in high gloss Black.
The use of red accents also extends into the cabin of the car, appearing on the diamond-shaped upper sections of the backrests and the integrated head restraints of the seats for the driver and front passenger, as well as the outer rear seats.
Red contrast stitching is also used here on the instrument panel, door trim and centre console, while the air vents here also get red accents. The BMW XM Label Red also gets a plaque below the control display that reads '1 of 500', identifying the limited edition variant.
These design touches pair with a heighted power output for the BMW XM Label Red.
The SUV also gets red contrast stitching on its instrument panel, door trim, and centre console, while its air vents also get red accents Here, the 4.4-litre V8 plug-in hybrid drivetrain has been finessed so peak system output is now 738bhp, while peak torque is now a total of 1,000Nm. For comparison, the BMW XM is rated at 644bhp and 800Nm of torque. The BMW M5 Competition, meanwhile, posts an output of 625bhp and a peak torque of 750Nm.
Power in the BMW XM Label Red is put to the road via an M xDrive all-wheel drive system and an electronically controlled differential in the rear axle, which will see the car hitting 100km/h from a standstill in 3.8 seconds (the same sprint time for the M5 Competition is 3.3 seconds).
If you must know, a 25.7kWh battery does duty in the BMW XM Label Red, allowing it to hit a WLTP all-electric range of 83km.
Expect the BMW XM Label Red to reach our shores by late 2023.
Limited to just 500 examples worldwide, the BMW XM Label Red takes the exclusivity of the BMW XM to a higher level.


You've no doubt already noticed that the car comes with a Toronto Red metallic accent band across its sides and front grille (a black accent band can also be specified for the flanks of the car). These pair with the use of red accents on the car's model badges, wheel inserts, and the rear diffuser insert.
The slats of the BMW M kidney grille and the rest of the diffuser here come in high gloss Black.
The use of red accents also extends into the cabin of the car, appearing on the diamond-shaped upper sections of the backrests and the integrated head restraints of the seats for the driver and front passenger, as well as the outer rear seats.
Red contrast stitching is also used here on the instrument panel, door trim and centre console, while the air vents here also get red accents. The BMW XM Label Red also gets a plaque below the control display that reads '1 of 500', identifying the limited edition variant.
These design touches pair with a heighted power output for the BMW XM Label Red.


Power in the BMW XM Label Red is put to the road via an M xDrive all-wheel drive system and an electronically controlled differential in the rear axle, which will see the car hitting 100km/h from a standstill in 3.8 seconds (the same sprint time for the M5 Competition is 3.3 seconds).
If you must know, a 25.7kWh battery does duty in the BMW XM Label Red, allowing it to hit a WLTP all-electric range of 83km.
Expect the BMW XM Label Red to reach our shores by late 2023.
BMW has unveiled the full details of the XM Label Red.
Limited to just 500 examples worldwide, the BMW XM Label Red takes the exclusivity of the BMW XM to a higher level.
The BMW XM Label Red distinguishes itself with a red accent band across the windows and on the rear diffuser And it looks set to further build on all the extravagance of the XM as well, thanks to the use of bolder design touches, as well as an upgraded output from its plug-in hybrid drivetrain.
You've no doubt already noticed that the car comes with a Toronto Red metallic accent band across its sides and front grille (a black accent band can also be specified for the flanks of the car). These pair with the use of red accents on the car's model badges, wheel inserts, and the rear diffuser insert.
The slats of the BMW M kidney grille and the rest of the diffuser here come in high gloss Black.
The use of red accents also extends into the cabin of the car, appearing on the diamond-shaped upper sections of the backrests and the integrated head restraints of the seats for the driver and front passenger, as well as the outer rear seats.
Red contrast stitching is also used here on the instrument panel, door trim and centre console, while the air vents here also get red accents. The BMW XM Label Red also gets a plaque below the control display that reads '1 of 500', identifying the limited edition variant.
These design touches pair with a heighted power output for the BMW XM Label Red.
The SUV also gets red contrast stitching on its instrument panel, door trim, and centre console, while its air vents also get red accents Here, the 4.4-litre V8 plug-in hybrid drivetrain has been finessed so peak system output is now 738bhp, while peak torque is now a total of 1,000Nm. For comparison, the BMW XM is rated at 644bhp and 800Nm of torque. The BMW M5 Competition, meanwhile, posts an output of 625bhp and a peak torque of 750Nm.
Power in the BMW XM Label Red is put to the road via an M xDrive all-wheel drive system and an electronically controlled differential in the rear axle, which will see the car hitting 100km/h from a standstill in 3.8 seconds (the same sprint time for the M5 Competition is 3.3 seconds).
If you must know, a 25.7kWh battery does duty in the BMW XM Label Red, allowing it to hit a WLTP all-electric range of 83km.
Expect the BMW XM Label Red to reach our shores by late 2023.
Limited to just 500 examples worldwide, the BMW XM Label Red takes the exclusivity of the BMW XM to a higher level.


You've no doubt already noticed that the car comes with a Toronto Red metallic accent band across its sides and front grille (a black accent band can also be specified for the flanks of the car). These pair with the use of red accents on the car's model badges, wheel inserts, and the rear diffuser insert.
The slats of the BMW M kidney grille and the rest of the diffuser here come in high gloss Black.
The use of red accents also extends into the cabin of the car, appearing on the diamond-shaped upper sections of the backrests and the integrated head restraints of the seats for the driver and front passenger, as well as the outer rear seats.
Red contrast stitching is also used here on the instrument panel, door trim and centre console, while the air vents here also get red accents. The BMW XM Label Red also gets a plaque below the control display that reads '1 of 500', identifying the limited edition variant.
These design touches pair with a heighted power output for the BMW XM Label Red.


Power in the BMW XM Label Red is put to the road via an M xDrive all-wheel drive system and an electronically controlled differential in the rear axle, which will see the car hitting 100km/h from a standstill in 3.8 seconds (the same sprint time for the M5 Competition is 3.3 seconds).
If you must know, a 25.7kWh battery does duty in the BMW XM Label Red, allowing it to hit a WLTP all-electric range of 83km.
Expect the BMW XM Label Red to reach our shores by late 2023.
Latest COE Prices
May 2025 | 2nd BIDDING
NEXT TENDER: 04 Jun 2025
CAT A$102,501
CAT B$116,988
CAT C$63,189
CAT E$118,010
View Full Results Thank You For Your Subscription.