BMW to use iPads to display model info at car shows

In ancient times, a car's specs were printed on something called paper. They were then placed next to a show vehicle, mounted atop a small stand that's usually made of metal, or bits of tree.

But that was then.

BMW just announced that it will replace the traditional placard, with an Apple iPad.

According to BMW's press release; "In addition to displaying technical specification and pricing, the iPad offers consumers enhanced functionality such as the opportunity to design their own BMW using the digital configurator. Consumers can experience the dynamic features of the displayed models with the iPad's multimedia features, such as video content and photographs.

Auto Show consumers will have the opportunity to request additional details on the vehicle and can ask to be contacted directly by a local BMW centre to schedule an appointment or test drive.

The iPad application has both English and Spanish language settings. The vehicle configurator allows consumers to explore the various colour, wheel and interior options that are available for each model."

iPad's will only be used at "major auto shows". The first of which is being held later this month in South Florida.