BMW's Business Athlete campaign for new 5 Series Sedan enters decisive stage

With just weeks to go before the seventh generation BMW 5 Series Sedan reaches dealerships, the German brand's Business Athlete communications campaign is now entering a decisive stage. The new BMW 5 Series Sedan is about the excitement of unprecedented connectivity and further enhanced driving dynamics, and has everything it needs to take the business class by storm. It is, quite simply, the Business Athlete.

A key element in the campaign is actor Scott Eastwood. Scott is a fresh, young testimonial, and his ambition and dynamism are the perfect match for the new BMW 5 Series Sedan. Collaborations with Scott Eastwood will cover not only classic TV advertising but also a range of online formats. In the TV commercials, which are 30 and 45 seconds long, the BMW 5 Series asserts its strong character, unswerving in the pursuit of its chosen path in life.

Both vehicle and driver press ahead relentlessly, with a keen spirit and clear focus. The message of the commercials is complemented by a tag-on introducing the plug-in hybrid BMW 530e iPerformance, and with it the attributes of sustainability and technology. The Business Athlete campaign will be adapted for use in more than 40 countries around the world. In Germany, the campaign is launching under the slogan Die Eroberung Der Digitalen Welt (Conquering the Digital World).