Bugatti opens first dedicated showroom in Shanghai

The grand opening of the Bugatti Shanghai has marked a milestone in the marque's history as its first dedicated showroom in mainland China. More than a retail space, it serves as an immersive destination where Bugatti's legacy meets its forward-thinking innovation, offering a unique experience for discerning clients.

This launch was also celebrated with the first public appearance of the Bugatti Divo in China, which is one of just 40 units ever built. During its stay in mainland China, the Bugatti Divo also graced Shanghai’s bustling hub of innovation, the Lingang Special Area, with its presence.

During the grand opening of the Bugatti Shanghai showroom, this Bugatti Divo model, one of only 40 ever produced, made its first public appearance in China

In a special temporary display, an exclusive showcase of the Bugatti Home collection by Luxury Living adorned the new vitrine. These include pieces such as the Type_3 sofa and ottoman in Voltaic Blue, the Type_14 rug, and the Type_11 side table.

Bugatti has said that Shanghai’s vibrant luxury landscape and its role as a cultural hub proves the perfect environment for Bugatti's continued global development. The new showroom also marks an important step forward in the marque's global retail strategy.