Bugatti opens new showrooms in Manhattan and Miami with new brand design

The dealer partners of Bugatti in New York City and Miami, Manhattan Motorcars and Braman Motors, opened the first showrooms in the world with the new brand design developed by Bugatti for its dealers. In the near future, other locations around the world will present the new brand design as well, with showrooms due to open in Munich, Monaco and Tokyo over the next few months. Currently, Bugatti has 27 dealers in 13 countries.

"North America is a very important market for Bugatti. About a quarter of our Veyron series, which is sold out, is located in North America and customers here are showing phenomenal interest in the next Bugatti super sports car. Its development is running at full speed," said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, Customer Service and Brand Lifestyle, at the inauguration of the new showroom in Manhattan. "Our new showroom design impressively demonstrates the success of our brand at our dealer locations. This is a fundamental investment in the future of the brand."

Maurizio Parlato, Chief Operating Officer, Bugatti of The Americas, honored the commitment of the dealers in his region, "Bugatti is the world's most exclusive super sports car brand. Our partners are proud to be the first to have implemented our new showroom design. They have demonstrated tremendous passion and enthusiasm for Bugatti as well as strong confidence in the brand."

The new showroom concept was developed to provide visitors to dealerships throughout the world with the special brand experience that customers and guests enjoy at Bugatti's headquarters in Molsheim, France. The newly designed Bugatti showrooms are easy to recognise; the contemporary presentation is dominated by blue, Bugatti's brand colour, with distinctive lines and clear surfaces reminiscent of Bugatti super sports cars.