Citroen launches a new advertising campaign for the C3 Aircross SUV

Citroen has unveiled a preview of its new advertising campaign for the C3 Aircross SUV.

With over 260,000 sales since its launch at the end of 2017, the Citroen C3 Aircross has been able to assert itself in its segment by providing a unique and practical vehicle for varied lifestyles. For 2020, a new advertising campaign for the car is being launched.

The film tells the story of a young girl and her father who is always at her side.

Despite a few scratches from mountain biking, some misshapen pottery and some football defeats, the Citroen C3 Aircross SUV continues to be a part of all of their trips, taking them on all sorts of roads thanks to its Grip Control. It also allows them to take with them everything that they need thanks to its two-part sliding bench seat and generous boot space. Finally, in front of a packed auditorium and under her father's emotional gaze, the young girl plays a magnificent cello solo.

This international campaign will make its television debut in Italy and the U.K. before being rolled out throughout the world. Watch the preview video from Citroen here.