Ex-Dyson boss takes on role as CEO at Volvo Cars

Volvo has announced that Jim Rowan, former CEO and board member of Ember Technologies, and previously Group CEO of the Dyson Group, will take over the role of CEO and President of Volvo Cars from March of 2022.

He succeeds Hakan Samuelsson, who first joined Volvo Cars as a member of the board in 2010 and has held the role of CEO and President since October 2012. This change follows a thorough and diligent search process to secure the continued strong leadership of Volvo Cars with a CEO who has a strong background in software, digital transformation and innovative consumer products.

Mr. Rowen brings with him more than three decades of global experience in the consumer and technology sectors. He has also worked extensively with digitalisation, disruption, innovation, engineering and supply chains, which will be valuable for the future of Volvo Cars to realise its strategic ambitions. He served as CEO of the Dyson Group between 2017 and 2020, and as COO from 2012 to 2017, during which time the firm was experimenting with the development of an electric car. He also accelerated the company's e-commerce strategy, launched new innovative products and grew its market share worldwide.