First Infiniti Brand Experience Centre opens in China
24 Nov 2016|1,430 views
Infiniti has opened its first Brand Experience Centre at Sanlitun, Chaoyang District, Beijing. The Infiniti Brand Experience Centre serves as a platform for customers to enjoy an interactive experience of the Infiniti's unique brand as well as exploring product, technology and service innovations.
Dane Fisher, General Manager of Global Business Transformation & Brand, Infiniti Motor Company Limited said, "This is our first Infiniti Brand Experience Centre glibally and we're very excited that Chinese customers can get to experience it first. As a fuly interactive experience, visitors can get up close with our brand and understand our 'Empower the Drive' brand statement."
During the opening, renowned Chinese fashioin designer Zhang Chi took cues from Infiniti's model lineup for his latest collection and interpreted the carmaker's design aesthetics in a modern way. Visitors also had the opportunity to experience the QX30, which was recently launched at Auto Guangzhou 2016, as well as an onsite demonstration of the Infiniti Concept Vision Gran Turismo simulator, which reflect the brand's sports DNA.
At the Centre, the high definition LED screen intuitively showed visitors Infiniti's groundbreaking technologies such as the world's first Direct Adapting Steering (DAS). Visitors also enjoyed various exhibits in a special gallery space with an outside shopping area where they could purchase Infiniti's merchandise.
Infiniti has opened its first Brand Experience Centre at Sanlitun, Chaoyang District, Beijing. The Infiniti Brand Experience Centre serves as a platform for customers to enjoy an interactive experience of the Infiniti's unique brand as well as exploring product, technology and service innovations.
Dane Fisher, General Manager of Global Business Transformation & Brand, Infiniti Motor Company Limited said, "This is our first Infiniti Brand Experience Centre glibally and we're very excited that Chinese customers can get to experience it first. As a fuly interactive experience, visitors can get up close with our brand and understand our 'Empower the Drive' brand statement."
During the opening, renowned Chinese fashioin designer Zhang Chi took cues from Infiniti's model lineup for his latest collection and interpreted the carmaker's design aesthetics in a modern way. Visitors also had the opportunity to experience the QX30, which was recently launched at Auto Guangzhou 2016, as well as an onsite demonstration of the Infiniti Concept Vision Gran Turismo simulator, which reflect the brand's sports DNA.
At the Centre, the high definition LED screen intuitively showed visitors Infiniti's groundbreaking technologies such as the world's first Direct Adapting Steering (DAS). Visitors also enjoyed various exhibits in a special gallery space with an outside shopping area where they could purchase Infiniti's merchandise.
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