General Tire, 'Official Tyre Partner of the UFC', hits the shores of Singapore

General Tire, backed by a century of American heritage, debuted in Singapore last Saturday (23^rd June) at a launch event held at the Singapore Indoor Stadium. It made headlines in Singapore last June when it announced its multi-year partnership with Ultimate Fighting Championship (UFC), as the 'Official Tyre Partner of the UFC' in the Asia-Pacific region.

The launch of General Tire was in conjuction with the UFC Fight Night Singapore. General Tire, which is part of German-based Continental Tires, is recognised for its commitment to its core values of performance, reliability and American heritage.

Cameron Wilson, Head of Continental's ASEAN region for BU PLT Replacement APAC and Managing Director of Continental Tyre Malaysia, kicked off the introduction at the event.

"We are proud to bring General Tire to the Singapore market. With a strong track record in the sport utility vehicle and 4x4 heritage, we showcase high-performance European precision and quality, offered at a good price positioning."

According to Mr. Wilson, Continental sees this as a great market opportunity, especially in Singapore. "People in Singapore really appreciate European technology and manufacturing, and we can now offer something different - a value brand made in Europe," he says.

"From a performance perspective, customers are getting tyres with European technology and manufacturing, offering precision, handling, impressive braking, all the qualities you European tyres to be. But, this is now offered at a value pricepoint in the Singapore market, comparable to a premium Japanese product." 

At launch, the Altimax series for passenger vehicles is available. The Altimax Comfort is a reliable partner for a comfortable and quiet ride with a low fuel consumption.

Meanwhile, the higher-performance Altimax Sport guarantees precise steering response and safe driving on winding and wet roads. The development engineers at General Tire have also kept a clear focus on the tyres' safety characteristics - both tyres feature a modern silica tread compound which offers low rolling resistance and an advanced tread pattern designed to deliver safety and performance on both wet and dry roads.

Apart from having all the technology of a premium label product, both tyres are also equipped with advanced features such as the Replacement Tyre Monitor (RTM) and Visual Alignment Indicator (VAI). The RTM on the tyres' centre rib provides a visual warning that the tyre is worn and has to be replaced.

Similarly, the VAI warns of misalignment of the wheel, if any, to avoid irregular and premature wear of the tyres. Both features are visible at three sections on the circumferential ribs and sipes of the tyres.

"Singapore's a very affluent and highly informed market, with very discerning private car owners. We see an inceasing preference towards premium, high performance products. General Tire, with its European manufacturing and technology, is right there to meet that demand," says Mr. Wilson.  

General Tire's brand spirit of 'Anywhere is Possible' was showcased with its partnership with the UFC Fight Night. As the world's premier Mixed Martial Arts (MMA) organisation, UFC attracts a global spectatorship and a devoted fan base with its zealous motivation and ambitious mentality.

Mr. Wilson adds, "General Tire has a long history for sponsoring world-class championships and tournaments. The globally-popular MMA allows the audience to fully experience collisions and combinations of various fighting skills, and UFC's fearless and driven-to-perform competitive spirit matches perfectly with General Tire's 'Anywhere is Possible' brand spirit."

Through its brand spirit, General Tire encourages people to live fearlessly to exceed their boundaries and explore their true potential. Created for superior on and off-road driving, General Tire is committed to unparalleled driving experiences.

The Altimax Comfort is suitable for compact and medium-sized cars and available in 43 sizes, ranging from 13-inch (135/80 R13) to 16-inch (215/60 R16). The Altimax Sport suits a wide range of high-performance cars and available in 76 sizes, ranging from 14-inch (185/55 R14) to 18-inch (275/35 R18).

They can be purchased through Continental Tyre's long-standing distributing partner for over 40 years, Stamford Tyres, via 11 dealer outlets islandwide. For more information on General Tire in Singapore, please visit www.generaltire.com.sg or contact 6897 3249.