Honda launches CR-Z across Europe
11 Jun 2010|5,377 views
To mark the debut of this unique vehicle, which combines driver enjoyment with low emissions, Honda Motor Europe has teamed up with Wieden + Kennedy London to create a pan-European advertising campaign across 29 markets.
The new film debuted in the Netherlands on the 2nd June, with the UK TV debut schedule for the 11th June. The CR-Z campaign is Honda's next step in rolling out a unified and consistent brand message across Europe, following on from last year's launch of the Insight Hybrid, and the re-launch of the enhanced and extended 'Impossible Dream' in April 2010.
The car launched in Japan earlier this year and has been an unqualified success, with over 10,000 orders placed in the first month, more than 10 times the original monthly sales target.
To mark the debut of this unique vehicle, which combines driver enjoyment with low emissions, Honda Motor Europe has teamed up with Wieden + Kennedy London to create a pan-European advertising campaign across 29 markets.
The new film debuted in the Netherlands on the 2nd June, with the UK TV debut schedule for the 11th June. The CR-Z campaign is Honda's next step in rolling out a unified and consistent brand message across Europe, following on from last year's launch of the Insight Hybrid, and the re-launch of the enhanced and extended 'Impossible Dream' in April 2010.
The car launched in Japan earlier this year and has been an unqualified success, with over 10,000 orders placed in the first month, more than 10 times the original monthly sales target.
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