Honda launches new brand campaign

Honda has launched a new brand campaign titled Keep Dreaming, which is designed to highlight some of its most important breakthroughs in lowering emissions over the past 50 years, as well as to offer all a glimpse at some of its upcoming future innovations.

The new campaign in being led by a television spot (which you can watch below) that takes viewers on a cinematic journey of the company's environmental leadership in the past, present and into the future. Also featured in the 60-second spot are many of Honda's iconic electrified products including the Honda Insight and the Honda FDX Clarity, as well as the more recent Honda Motocompacto and Honda Prologue, amongst others.

As part of the campaign, Honda has also commissioned its first ever mural, Wall of Dreams. The artwork and visual story, hosted on a dedicated website here (but unfortunately not available to view here in Singapore), is said to make use of 3D augmented reality animation to tell the story of Honda's technologies and products have moved and inspired people over the last 75 years. The augmented reality display can be active simply by scanning a QR code.

Honda is committed to achieving a global goal of carbon neutrality - net zero emissions - for all its products and corporate activities by 2050.