Honda reveals new interior design philosophy

Honda has showcased a new interior design philosophy that will shape the interior design of its models. Johnathan Norman, Creative Lead for Honda Interior Design in the U.S.A, provides insight into the new philosophy behind the interior design direction in a video released by the firm.

Inspired by the classic human-centered designs of early Honda vehicles, the brand's new 'simplicity and something' philosophy is said to enhance the driving experience by eliminating complexity and advancing the user experience through thoughtful and pleasing design elements. The new design philosophy features a renewed focus on Honda's classic 'Man Maximum/Machine Minimum' approach that maximises cabin space, while minimising space required for mechanical components.

"Simplicity in design requires not only a strong philosophy, but a discipline toward the user experience," said Norman. "We've heard from designers working for other brands who say they were inspired by the simple, human-centered design of old Hondas. Well, so are we!"

"We are pursuing this design language with the new Hondas we're designing in the studio now," he said. "It's our 'simple' approach to design with the 'and something' that will help differentiate each product and make your future Honda vehicles something you want to drive and are excited to use."