Kia fights homelessness in Super Bowl campaign featuring the Seltos SUV
04 Feb 2020|1,384 views
Kia has debuted Tough Never Quits, the centrepiece video of a tiered-broadcast and online campaign showcasing the all new Kia Seltos as a breakthrough in the subcompact crossover segment.
In the video, American football Running Back Josh Jacobs finds himself driving a Kia Seltos in his home state of Oklahoma and reflecting on a time when life was much more challenging, and the odds were stacked against him. As he asks, "I wonder what I would tell my younger self if I ever saw him?" he notices a young man - representing a younger Josh Jacobs - running on the streets. The voiceover continues, "I'd tell him, Josh, it's going to be hard growing up homeless… but you have to believe in yourself." Cut to the current day and both Joshs are together in the Seltos as they pull up to a football field and the final piece of advice is given: Push yourself to be someone and I promise someday you will.
Kia has also announced that for every yard gained during the Super Bowl big game, its 'Yards Against Homelessness' initiative will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness in the U.S. Watch the video on Kia Motors America's Youtube channel here.
Kia has debuted Tough Never Quits, the centrepiece video of a tiered-broadcast and online campaign showcasing the all new Kia Seltos as a breakthrough in the subcompact crossover segment.
In the video, American football Running Back Josh Jacobs finds himself driving a Kia Seltos in his home state of Oklahoma and reflecting on a time when life was much more challenging, and the odds were stacked against him. As he asks, "I wonder what I would tell my younger self if I ever saw him?" he notices a young man - representing a younger Josh Jacobs - running on the streets. The voiceover continues, "I'd tell him, Josh, it's going to be hard growing up homeless… but you have to believe in yourself." Cut to the current day and both Joshs are together in the Seltos as they pull up to a football field and the final piece of advice is given: Push yourself to be someone and I promise someday you will.
Kia has also announced that for every yard gained during the Super Bowl big game, its 'Yards Against Homelessness' initiative will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness in the U.S. Watch the video on Kia Motors America's Youtube channel here.
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