Lamborghini designs signature fragrance with master perfumers Culti Milano
14 Jun 2021|924 views
2021 marks the beginning of the collaboration between Lamborghini and fragrance brand Culti Milano - two brands that represent the exclusivity of 'Made in Italy'.
Lamborghini, which saw Culti Milano as the perfect partner for creating an exclusive fragrance, started from the base, heart and head notes to create an unmistakeable fragrance. This olfactory branding project will soon be followed by others, and seeks to encapsulate the traits that distinguish the super sportscars.
The design of the packaging communicates a bold character and features clean contours, as is the case with Lamborghini automobiles. For the fragrance diffuser, the Bronzo Zenas colour was chosen from the Lamborghini colour range, with a matte finish and screen-printed logos.
The product will be available on the digital channels of Culti and Lamborghini, at the Lamborghini flagship store in Sant'Agata Bolognese, and at Culti shops across Italy.
2021 marks the beginning of the collaboration between Lamborghini and fragrance brand Culti Milano - two brands that represent the exclusivity of 'Made in Italy'.
Lamborghini, which saw Culti Milano as the perfect partner for creating an exclusive fragrance, started from the base, heart and head notes to create an unmistakeable fragrance. This olfactory branding project will soon be followed by others, and seeks to encapsulate the traits that distinguish the super sportscars.
The fragrance is a cohesive expression of both brands' talents, in which design, innovation, and comfort come together in a manner that develops with distinctive traits. The citrusy opening is accompanied by a lively heart and an enveloping base that expresses a refined, intense and vigorous spirit, conveying notes of grapefruit, bitter orange, bergamot, and vetiver.
The design of the packaging communicates a bold character and features clean contours, as is the case with Lamborghini automobiles. For the fragrance diffuser, the Bronzo Zenas colour was chosen from the Lamborghini colour range, with a matte finish and screen-printed logos.
The product will be available on the digital channels of Culti and Lamborghini, at the Lamborghini flagship store in Sant'Agata Bolognese, and at Culti shops across Italy.
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