Lamborghini features the Lanzador concept in Roblox

Lamborghini has announced that players of the online game platform and game creation system Roblox can now experience the Lanzador virtually.

The firm has opened a new Lanzador Lab, a virtual 3D experience that allows users of the platform to experience the performance of the electric 2+2 concept first-hand. Visitors to the lab can also experience the cutting-edge design and technology of the vehicle and see the host of customisable features and interactive components that have been made available for the vehicle.

Users of the Roblox platform will be able to customise their own Lanzador and compete with the car against other users in racing time trials

Those on the platform will also be able to explore a virtual replica of the Automobili Lamborghini museum, design and customise their own digital Lanzador via Lamborghini's Ad Personam personalisation program and compete in virtual racing time trials with their 'own' customised car, all on the platform.

Finally, users of the platform will also be able to acquire or purchase a host of Lamborghini-branded digital items and accessories including a racing helmet, backpack, beanies, and hats for their in-game avatars. Lamborghini will also be offering a total of three limited edition Automobili Lamborghini Bull Heads, each offered for 1.5 million Robux (Roblox's digital currency).

The three buyers of the bull head will also receive a real-life opportunity to visit the firm's headquarters at Sant'Agata Bolognese. This visit includes a tour of the Museo Automobili Lamborghini and Ad Personam Studio where they can see the physical Lanzador concept car and learn more about its features.