Mercedes-Benz reveals the Project Maybach in honour of the late Virgil Abloh

Mercedes-Benz is paying tribute to Virgil Abloh by opening the doors of the Rubell Museum to showcase Project Maybach to the public on the 1 and 2 December 2021.

A humble contribution to Virgil's vast legacy, the Mercedes-Maybach show car exemplifies the possibilities of future design and is the result of an on-going cooperation with the polymath Artist, Architect, creative Director, Fashion Designer and Philanthropist; driven by a shared passion to enrich the conversation around luxury design.

Every element of the Project Maybach was built from scratch. Abloh, collaboratively with Gorden Wagener, interpreted Mercedes-Maybach's luxury identity with a new design language and pushed the boundaries of function, style, and collaborative creativity. Inspired by the great outdoors and recontextualizing a traditionally metropolitan brand within a distinctly off-road environment, the two-seater, battery-electric off-road coupe combines huge Gran Turismo proportions, large off-road wheels and distinctive attachments.

Never afraid to spark conversation through provocative design, Project Maybach channels Abloh's passion to challenge the status quo and re-write the rulebook of aspirational design. The X-Factor nature of Project Maybach results not only from its breathtaking size - nearly 6,096mm long - and characteristics, but above all from its unique contrasts, most notably through how naturally authentic Mercedes-Maybach design elements are harmoniously combined with a new Outdoor Adventure design motif.