MINI opens its first showroom in Hanoi

MINI Asia has appointed Europe Automobiles Corporation (Euro Auto) as the premium British marque's first authorised importer in Vietnam.

Since 2007, Euro Auto has set the benchmarks for customer care and service for the premium automotive industry in Vietnam.

Furthermore Euro Auto was the only automobile company in the premium segment to achieve growth in sales volume for seven consecutive years.

"MINI is always looking to extend our exciting products to our enthusiastic customers around the world. This exciting journey has since brought us to Vietnam, where we partner with Euro Auto who has been the trusted representative of the BMW brand over the past seven years," said Mr. Preecha Ninatkiattikul, Head of MINI Asia.

The new MINI showroom can display up to seven MINI cars and comes with a dedicated MINI Lifestyle and Accessories corner.

Its unique design is poised to evoke a feeling of 'home' while retaining a modern and premium look - making it a great place for trend conscious Vietnamese urbanites to hang out.

To support customers overcome the difficulty of parking in the traffic laden Hanoi, a unique valet service - via a hotline - is set to serve MINI customers, even on public holidays. Valet staffs will pick up the MINI car soon after receiving the call and will deliver the car back where required.

Aftersales servicing and maintenance will be shared with the BMW Long Bien Showroom - located roughly 3.5km away from the showroom. The service centre offers a full range of maintenance capabilities and has up to 20 work bays that can service approximately 1,000 cars in a month.