MINI to reveal new Spike digital character at Auto Shanghai 2023
10 Apr 2023|905 views
MINI has announced that it will be reimagining and bringing to life its canine friend, Spike, in the digital world.
Spike is set to premiere in digital form at the Auto Shanghai international trade fair in China after having already been staged as an art toy as part of the world premiere of the MINI Concept Aceman.
And the canine character will once again be appearing as an art toy to welcome visitors to the MINI stand in Shanghai as a large-format sculpture. But this time, it will also be appearing as an active protagonist in the cockpit of the new MINI Concept Aceman, being presented to the public on the circular OLED central display and dashboard of the car, where it will offer comprehensive insights into the digital world of MINI's new model family as well as its own diverse functions.
Spike is set to premiere in digital form at the Auto Shanghai international trade fair in China after having already been staged as an art toy as part of the world premiere of the MINI Concept Aceman.
And the canine character will once again be appearing as an art toy to welcome visitors to the MINI stand in Shanghai as a large-format sculpture. But this time, it will also be appearing as an active protagonist in the cockpit of the new MINI Concept Aceman, being presented to the public on the circular OLED central display and dashboard of the car, where it will offer comprehensive insights into the digital world of MINI's new model family as well as its own diverse functions.
MINI has announced that it will be reimagining and bringing to life its canine friend, Spike, in the digital world.
Spike is set to premiere in digital form at the Auto Shanghai international trade fair in China after having already been staged as an art toy as part of the world premiere of the MINI Concept Aceman.
And the canine character will once again be appearing as an art toy to welcome visitors to the MINI stand in Shanghai as a large-format sculpture. But this time, it will also be appearing as an active protagonist in the cockpit of the new MINI Concept Aceman, being presented to the public on the circular OLED central display and dashboard of the car, where it will offer comprehensive insights into the digital world of MINI's new model family as well as its own diverse functions.
Spike is set to premiere in digital form at the Auto Shanghai international trade fair in China after having already been staged as an art toy as part of the world premiere of the MINI Concept Aceman.
And the canine character will once again be appearing as an art toy to welcome visitors to the MINI stand in Shanghai as a large-format sculpture. But this time, it will also be appearing as an active protagonist in the cockpit of the new MINI Concept Aceman, being presented to the public on the circular OLED central display and dashboard of the car, where it will offer comprehensive insights into the digital world of MINI's new model family as well as its own diverse functions.
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