New DITCHED FOR MINI campaign launched in Singapore

MINI Asia, in collaboration with MINI Eurokars Habitat, has announced a new DITCHED FOR MINI campaign in Singapore. 

Born out of a global creative challenge among MINI teams across the globe, the campaign brings a cheeky and mischievous slant to Singaporean buyers. 

For customers who are trading in their existing car for a new MINI, they can opt into this campaign, which will then have a witty breakup line stickered on the hood of the car. These "ditched" cars will be driven until the customer takes delivery of their new MINI. 

Expect cheeky one-liners (or two) that will poke (good-natured) fun at the brand's competitors (each competing brand will have their own 'targeted' break-up line). 

After customers have taken delivery of their new MINIs, the "ditched" cars will find their way to Eurokars Pre-Owned and flow naturally into the pre-owned market, minus the cheeky sticker of course. 

The campaign will last from today until 30 September, and owners keen to move on to a new relationship with a MINI will be offered incentives like extended warranty or servicing packages to ditch their current (automotive) partner. Keep your eyes peeled to see if you can spot any of these automotive exes, and see who has the best break-up line!