New SV Ultra described as "most luxurious Range Rover ever"

Range Rover has pulled the covers off its new SV Ultra, said to be the most luxurious and technologically advanced Range Rover ever.

The SV Ultra's exterior is offered in multiple colour choices and introduces Titan Silver, exclusive to SV Ultra due to its specialised formulation. This new paint finish uses real, fine aluminium flake and advanced pigment technology to create a lustrous, highly reflective surface with an iridescent, mirror‑like quality.

Satin Platinum Atlas and Silver Chrome accents complement the SV Ultra's Titan Silver exterior finish

Satin Platinum Atlas and Silver Chrome accents complement the Titan Silver exterior finish and elevate the grille and side graphic, while 23‑inch alloy wheels are finished with Satin Platinum inserts and new Range Rover centre caps.

Inside, the SV Ultra reveals a new and exclusive light duo‑tone Orchid White and Cinder Grey Ultrafabrics interior, combining advanced material innovation with a serene, design‑led sanctuary. The seating features an intricate new laser‑crafted mosaic pattern for the first time, applied across the sculpted upper sections and carried through the inserts and backrests to create a unified, highly detailed surface treatment.

A new rattan palm veneer introduces subtle texture and material depth to the interior through its natural structural harmony. Using a patented technique that preserves its natural characteristics, the veneer's unique grain is enhanced with an Orchid White tint that emphasises its open‑pore texture and linear form.

The SV Ultra's interior sees a new and exclusive light duo-tone Orchid White and Cinder Grey Ultrafabrics interior

Range Rover SV's signature gloss white ceramic finish continues the light theme, alongside colour‑matched Orchid Pearl SV speakers, Orchid White seatbelts, and SV Ultra‑branded treadplates. 

The array of immersive audio technologies in Range Rover SV Ultra now includes revolutionary SV Electrostatic Sound, which turns the cabin into a concert hall, alongside Body and Soul Seats (BASS) and Sensory Haptic Floor.

The Range Rover SV Ultra will be available with a choice of either a P550e plug-in electric hybrid or a P615 V8 powertrain. The brand has said that a fully electric version will be coming out later in 2026.