Polestar to debut first ever Super Bowl ad

Polestar has announced that it will debut its first-ever Super Bowl ad during the game on 13 February 2022.

The 30-second spot will air in the first quarter of the game, and the company has teased the spot with a 15-second preview as produced above. This is the first time Polestar will advertise during such an internationally watched and recognised sporting event.

The ad centres around Polestar's ethos of 'no compromises' and features the Polestar 2 electric performance fastback. As with its products, the spot will toss aside traditional expressions for big-game advertising. Staying true to Polestar's minimalist brand identity, the graphical ad is visually simple, allowing punchy words in white on black to share the message.

The firm has plans to launch three new cars over the next three years. The first of these, the Polestar 3, a premium electric performance SUV, is expected to launch in 2022.